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Innovation vs. Making Mistakes

One of the great challenges we face today, whether in companies, schools, universities and even with friends and family is: how we deal with the fact of making mistakes.

Bringing this into the business context would be like dealing with an experimentation that can go very wrong. All this, because we were not prepared in the traditional model of education, to make mistakes.


The mistake in our society is often related to failure, defeat, loss.


It is worth mentioning the position of the professor of Corporate Sustainability, Eduardo Pedreira, that innovating is a two-sided coin. "On the one hand, there is the beginning of something new; on the other, the perfecting of the old."


That is, doing different things is as important as doing different things we already do, because by creating different things, we enter new worlds, but by doing different and better, we can acquire quality and excellence.

That is, we win anyway, either you do differently what you are already used to doing or you do different things than you are used to. All of this takes you out of your comfort zone in a way, doesn't it?!


To do differently it is essential to be willing and open to the education of making mistakes.


In business terms, we can say that those who test and correct faster can deliver more value to their audience in less time.


Waiting for a product to be completely ready takes time, is complex and can still incur errors. Consumer behavior has changed very quickly, so the faster you put a product or service to the test and mold it to your customer's needs and responses, the better.


Making mistakes is part of the dynamics of the current market, we no longer have as much time to discuss, analyze and only then implement the decisions made within companies.


In business models focused on innovation, technology and digital transformation, decision-making is directed at solving the challenge simply and as quickly as possible. This means that teams are not simply concerned with what has been planned and what is on their to-do list, but their focus becomes on the opportunities for testing and validating experiences.


Collaboratively, teams build something relevant, taking advantage of what they have, minimizing efforts and solving challenges.


In the context of innovation and improvement, it is not enough to have a proactive and engaged team; It's also not just about relying on products or services that outperform the competition.



Innovation through continuous and fast testing must take place fundamentally in the organizational culture, promoting improvement of the business as a whole and boosting results.


Understanding technological disruption as an opportunity, rather than a threat, and reinventing yourself to unlock new sources of value is imperative to delivering more and better in today's business environment.


Putting the human being at the center, adopting technology at speed and innovating at scale, is a path for companies that want to create a competitive advantage and thrive in a future that is being remade by the current crisis.


Speaking of crisis, can it really be considered bad from a technological point of view and innovative?!

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Vinicius David
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